Building beautiful stores that perform.

Designer, Shopify Expert + E-commerce Consulting

Hi, I'm Tracy Sailors. I’m a designer and developer who’s been creating experiences for the web for over 15 years. I have been a founding member on multiple companies, designed successful products, led teams of designers, and run a successful Shopify Experts business for more than a decade.

As an exclusive Shopify e-Commerce designer and developer, I will work with your team to understand the needs of your business and create a visually stunning store that provides an exceptional user experience.

Real Shopify business experience
As a co-founder in one of the first 100 Shopify stores, I have firsthand e-commerce and Shopify experience from a business owner's perspective.

With a diverse and growing client base, I will help build a store that reflects your style and values in a way that is personal and unique.

Recent Work



We worked with Tracy to move our store from Squarespace to Shopify in 2021. She was wonderful to work with - knowledgeable, easy to communicate, understood the our design aesthetic and flexible. Our website launch was seamless and she has continued to be a resource for our company as we make changes and run into questions along the way. Highly recommend working with Tracy!

Kelly Ventura Design

I would recommend Tracy Sailors to anyone looking for help with their Shopify store, especially in the home decor and apparel space. She has a great eye for capturing and translating branding, and created a site that met all of my goals and needs. I love the website she designed for me, and I know that it will be both beautiful and functional for years to come. She always answered my questions fully and quickly, and used a great project management tool to keep all of our communications in one place. When it came time to turn the site over to me, she spent a lot of time walking me through how to manage my site and created several video tutorials so that I could revisit them if needed. I would give her 10 stars if I could!

Katherine Young Home

Tracy was amazing to work with! She was patient and kind, and took the time to call us with questions we had. When issues popped up, she responded immediately and handled them. We absolutely love the clean fresh look of our new site and are so happy we hired Tracy to build it!

Mullen Design Co.

Tracy handled my original site design when I first moved over to Shopify many years ago and all the updates to it over the years. In 2020 she suggested a major update and walked myself and my team through what that could achieve for us. We decided to go ahead with it. Best decision ever. Am very pleased with the end result and Tracy is the consummate professional in every way. She helped us to achieve exactly what we wanted on a creative level and from a technical level we have not encountered a single issue. My shopfront has a lot of custom upgrades and everything works exactly how I envisioned it. I would highly recommend her. She is who I trust with my shop from a design and technical POV.

Shrimpton Couture

Tracy is a fantastic web developer with expert-level experience working with Shopify. She recommended our theme, migrated our content from our legacy site, and helped identify the many plug-ins that were required to get the functionality our new site offers. She was instrumental in finding work arounds and solutions when necessary. Tracy is very pleasant, personable and patient. She was a valuable resource to our whole team and worked closely with our graphic designer to maintain the integrity of our brand identify. I would highly recommend her.

Noodle & Boo
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